About

Roofus Australia is an art and design brand reflecting the bold energy and spirit of the Australian landscape.

Cate Broadbent is a senior creative with 25+ years experience in design and advertising in Melbourne, Sydney and London.

Needing a bigger canvas – and seeing nothing out there like the images popping in her brain – she set out to reinvent Australiana in a fresh, contemporary way. Joining forces with husband John, she formed Roofus Australia and launched a her own style, dubbed 'Pop Australiana'. Roofus is a derivative of the latin name for red kangaroo Macropus Rufus. Like the rest of the brand, a fresh take on Australiana.

Roofus has been a big success, having been seen on the TV Show the Block twice, and in various media. The brand has a loyal customer base, with many regular / repeat buyers.